JAMES
AUGER
James Auger is director of the design department at the École normale supérieure Paris-Saclay (ENS) and co-director of the Centre de Recherche en Design (ENS/ENSCI Les Ateliers).
After graduating from Design Products (MA) at the Royal College of Art in London, James moved to Dublin to conduct research at Media Lab Europe (MLE), exploring the theme of human communication as mediated by technology. Between 2005 and 2015, James was part of the Design Interactions department at the RCA, teaching in the MA programme and developing critical and speculative approaches to design practice, completing his PhD on the subject in 2012.
After the RCA, James founded the Reconstrained Design Group at the Madeira Interactive Technologies Institute (M-ITI) in Portugal, exploring the potential of the island as an experimental living laboratory through a combination of fictional, factual, and functional multi-scale energy-related proposals and projects. This work was awarded the Cultural Innovation International Prize by the Centre of Contemporary Culture of Barcelona (CCCB) in 2017.
Alongside his academic work, James is a partner in the speculative design practice Auger-Loizeau, a collaboration founded in 2000. Auger-Loizeau projects have been published and exhibited internationally, including at MoMA, New York; 21_21, Tokyo; The Science Museum, London; The National Museum of China, Beijing; and Ars Electronica, Linz. Their work is included in the Museum of Modern Art’s (MoMA) permanent collection.
Reconstrained Design
LECTURE + PANEL
Design practice always unfolds under a particular set of forces or conditions, commonly referred to as constraints. Some are direct and indisputable, such as physical or material properties: the force of gravity or the tensile strength of a structural beam. Others are the subject of discussion and compromise, like financial budgets or timelines. Still others involve aesthetic or cultural considerations, such as fashion trends or social movements. These more tangible constraints shape the design process by establishing clear limits that can be either respected or contested.
But constraints also exist in more covert, abstract, or oblique forms, such as national infrastructure systems like energy grids. These become so normalised that they force designers to work within their dominant paradigms. Myths of progress reduce the technological future to recycled utopian imaginaries that preserve the status quo and obscure systemic flaws. Meanwhile, constraints imposed by design's economic relationship with the market encourage, among other things, questionable approaches to resources, labour, distribution, and repair.
This presentation will begin by examining some of these dominant oblique constraints and how they limit the role and potential of design. The second part will describe the approach of Reconstrained Design, which identifies such constraints in order to reverse, bypass, or ignore them. This expands the potential of the design and the designer's capacity to radically rethink modes of practice.